ALPHA PHASE LAUNCH OF NEW SOCIAL ENTERTAINMENT PLATFORM ‘TATATU’ PROVES REAL DEMAND; PAVES WAY FOR BETA LAUNCH IN 30 DAYS
Available Early Adopter App Accounts Filled In Less Than 120 Minutes
Los Angeles, CA – June 5th, 2018 – New blockchain based social entertainment platform TaTaTu entered a limited invite alpha phase of development last Friday, and within just the first 120 minutes of launching, the number of early adopter accounts on the platform had already been filled, showcasing large demand for the social media and entertainment platform. Indications are that the initial surge of interest stems from the platforms unique monetization system through which users get rewarded to watch movies, television episodes and other forms of content, and receive additional rewards from their friends’ viewing. The expanded Beta version is now set for a July 1 launch.
TaTaTu founder and CEO Andrea Iervolino stated, “Our goal is for TaTaTu to be a catalyzing platform for the movie industry, as much as a social entertainment platform. The speed at which our app was consumed, and the volume of activity – at Alpha launch – are validating indicators that we will be a popular destination for content. While the platform is still in the alpha phase, with a planned beta launch in the near future, our long-term goal is to reach one billion subscribers worldwide in six years. By developing and nurturing a community of dedicated and engaged users over time, our goal remains to become one of the largest internet based social media entertainment studios in the world.”
Even while in Alpha launch phase, TaTaTu has begun producing original, exclusive content for the platform. Two time Oscar® nominee Jeremy Renner (“Avengers,” “The Hurt Locker”) is the subject of the first original documentary from TaTaTu – a look behind the actor’s music on the epic 3D CGI-animated family film “Arctic Justice: Thunder Squad.” The TaTaTu original documentary will be released on the TaTaTu platform simultaneously with the theatrical release of the film this summer.
The move into original productions exclusive for TaTaTu comes on the heels of the platform backing its first major motion picture – the upcoming Lamborghini biopic starring Antonio Banderas and Alec Baldwin, which is being co-financed and co-produced by TaTaTu, with Andrea Iervolino’s AMBI Media Group.
Combining the best features from the major VOD platforms and social networks with an innovative system that rewards users for watching videos through the blockchain, TaTaTu is an entertainment platform that incentivizes content consumption by offering digital tokens for views generated both by themselves and from their friends. Users can easily invite their friends to join TaTaTu, watch and create videos that can be shared with friends, chat with other members, and share the content they like. The token will reward users for viewing content and allow advertisers to pay for advertising on the platform.
Early investors in TaTaTu digital tokens have included Lady Monika Bacardi, who has made an investment valued at $100 million.
“Where most content platform business models are based on making the final user pay for content, generating a market for illegal content monetization and therefore less revenues for content owners, TaTaTu is listening to the marketplace and adapting — giving free access to content and going a step further to reward users with an automatic monetization system,” says Iervolino.
Thanks to the blockchain, users finally are rewarded for their social entertainment activity in an open and decentralized way – earning tokens to watch movies and other content for free, and receive additional tokens from the movies and the content consumed by their friends.
Users can engage with their friends and be rewarded for their social media relationships.
Token holders will also take active part in shaping the future of the platform with the possibility to vote which content the platform should provide, in a fully transparent and decentralized way.
Rights holders can finally stop being concerned about piracy. They will monetize every piece of content based on the effective consumption and real views, with transparent and real time financial reporting with their IP recorded on the blockchain.
Advertisers can target specific audiences placing their ads on a reliable platform with premium content.
Brands get access to very detailed information about their audience. All user profiles are verified and all the views and engagement metrics are real.
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